![]() These are some of the most innovative, leading-edge examples of augmented and virtual reality in retail. In the future, we will likely have our own avatars, so we can have our bodies scanned and try out our own avatars in the digital world. Fashion retailer Asos now has simulated models on the website that you can dress up using AR, so you can see how garments look on different body types. Toms donates $1 of every $3 they make to local people who play a part in their supply chain – and customers can experience the impact of that initiative via virtual reality.ġ0. Toms, the shoes and apparel company, has installed virtual reality in hundreds of their stores across the world to give customers the ability to transport themselves to Peru. ![]() Shoppers can use AR Quick Look for new iPhone or iMac models, so you can see what they look like in your space or in your hand.ĩ. Apple brought their physical retail stores home during the pandemic using AR technology to showcase their products. Or they can put on virtual reality goggles and experience what it’s like to drive the cars, so they understand their options and can make the perfect choice for their new vehicle.Ĩ. BMW’s augmented reality experiences allow car shoppers to go into showrooms and customize cars with different colors or styles using their tablets or phones. Imagine being able to virtually try on earrings and actually being able to see them dangling from your ears!ħ. The AI-driven shopping platform also gives shoppers curated style recommendations. FaceCake has created an Infinite Virtual Closet that allows users to create and build a dream closet with aspirational wardrobe and jewelry items, then virtually try them on. ![]() ![]() Luxury watch retailer WatchBox uses AR to let customers try on different sizes of watches to pick out the perfect one and make sure it looks great on their wrist.Ħ. Customers can experiment with the world’s leading beauty brands, such as Maybelline, L’Oréal Paris, Lancôme, Giorgio Armani, Yves Saint Laurent, and Urban Decay.ĥ. L'Oreal now offers augmented reality-powered makeup try-on experiences, delivered in collaboration with Facebook. Warby Parker’s customers can use AR to try on glasses from the comfort of their homes, so they can pick out the perfect frames.Ĥ. IKEA has developed The Place App, which allows shoppers to use augmented reality with their smartphone camera to place furniture items into their homes so they can visualize exactly how the item will look in their setting.ģ. ![]()
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